HOM, a Marseille-based underwear brand, has announced a partnership with the Didier Drogba Foundation. This collaboration involves creating a collection in conjunction with the Ivorian footballer. The first collection was unveiled in London, and the second is scheduled to be presented in October in Istanbul, Turkey.
As part of this partnership, Didier Drogba has committed to investing a percentage of the underwear sales in the construction of hospitals and schools in Ivory Coast through his foundation.
Designed by Ivorian stylist Ellie Kuame, the collection comprises 18 models of naturally masculine underwear and swimsuits, set to be available in the market from May 2014. The initiative aims to support philanthropic efforts for community development in Ivory Coast.
