Fox’s innovative approach to capturing the attention of passengers by creating a unique bus shelter experience is both creative and engaging. According to digitalsport.fr, the TV channel invested several million dollars in acquiring the TV rights to the Premier League in the United States. As part of a new campaign, Fox has introduced a bus shelter that mimics the atmosphere of a football stadium.
The bus shelter is designed to resemble a stand in a football stadium and offers a multisensory experience. Passengers waiting at the shelter are treated to the smell of a freshly cut lawn, replicating the scent of a football field, along with the accompanying sounds of cheering supporters.
This creative marketing strategy not only promotes Fox’s association with the Premier League but also provides a unique and immersive experience for commuters. By bringing elements of the football stadium to a bus shelter, Fox aims to connect with fans on a more sensory level, enhancing their overall engagement with the brand and the sporting content it offers. Such innovative and experiential campaigns can leave a lasting impression on the audience and generate buzz around the brand.
