It’s commendable to see Olympique de Marseille (OM) participating in commemorating World Food Day on October 16, 2013, in a unique way. The team is set to face Paris Saint-Germain (PSG) in a significant match for the 9th day of Ligue 1, and the players will be wearing T-shirts with the message: “Droit au Coeur. Together against hunger.”
Marina Catena, the director of the World Food Programme (PAM) for France and the Principality of Monaco, will kick off the match. The initiative aims to raise funds for the World Food Program’s school meals programs in Africa. By partnering with OM, the organization hopes to bring the message of the fight against hunger to a broader audience and generate support at the highest level.
Such initiatives by sports teams help to leverage their influence and reach to address important global issues. Using a high-profile football match to promote awareness and raise funds for combating hunger demonstrates the impact that sports and athletes can have beyond the field. It also highlights the social responsibility that clubs like OM can embrace to contribute positively to society.
