The sixth FIFA World Cup™ Trophy Tour by Coca-Cola continued with late January and early February visits to Indonesia, Thailand, Kazakhstan, Uzbekistan, South Africa and Côte d’Ivoire, among other countries.
After getting under way in Riyadh, Saudi Arabia on 3 January, the iconic prize has been recently seen by eager supporters in Morocco, Portugal, Spain, Algeria, France and Guatemala.
The World Cup Original Trophy has been accompanied by FIFA Legends, with Fabien Barthez, Roberto Carlos and Jurgen Klinsmann present to welcome and engage with local dignitaries, football officials and fans.
In South Africa, large-scale public activations totalling over 20,000 visits were delivered across Johannesburg and Cape Town, including all-day podium photo opportunities for consumers.
The FIFA World Cup Original Trophy will visit 30 FIFA Member Associations across 75 stops and more than 150 tour days , giving fans around the world a once-in-a-lifetime chance to see football’s most-coveted prize.
