former PSG midfielder David Beckham has taken a different approach to promote his eponymous perfume, “Classique.” In a new video, Beckham showcases his athletic figure, departing from the cheeky exposure seen in previous H&M adverts where he famously displayed his buttocks. Although he no longer goes to that extent, he still bares his body to highlight the essence of his fragrance.
Beckham describes his new fragrance, Classique, as an expression of his style—modern, elegant, and masculine. Despite being a retired footballer at the age of 38, he remains confident in his own look and personality. While expressing false modesty by stating that he doesn’t consider himself handsome, Beckham emphasizes that he believes he has a distinctive appearance that reflects who he is as a person and how he has evolved as a man. The promotion of the perfume seems to focus on aligning the fragrance with Beckham’s sense of style and masculinity.
