Lamine Yamal becomes face of Visa in record €200m deal

Lamine Yamal has taken another huge step in his young career after signing a remarkable €200 million endorsement deal with Visa.

The Barcelona teenager has been named a global ambassador for the brand, a move that highlights his growing influence both on and off the pitch.

“With exactly one year to go until the FIFA World Cup 26™ kicks off across Canada, Mexico and the United States, Visa (NYSE: V) — a global leader in digital payments and long-standing supporter of world football — today announced that Lamine Yamal, one of the game’s brightest rising stars, will serve as a global ambassador for the tournament,” the company said in a statement.

The partnership will give fans special opportunities to meet Yamal in Barcelona, along with access to signed merchandise as excitement builds for the 2026 World Cup.

According to reports, the contract runs beyond the tournament and marks one of the most lucrative sponsorships ever for a player of his age. Yamal’s journey continues to capture global attention, and this deal firmly places him among football’s new generation of superstars.