The reported involvement of the equipment manufacturer Puma in the appointment of the new coach of the Senegal national team, Volker Finke, is an unusual and potentially controversial development. If true, such a direct influence from a sponsor in the selection of coaching staff could raise ethical concerns and questions about the independence and autonomy of the football federation.
It’s crucial for football organizations to ensure transparency and maintain control over managerial decisions to safeguard the integrity of the sport. Any involvement of sponsors in matters of coaching appointments should be scrutinized to avoid conflicts of interest and to uphold the principles of fair play and good governance in football.