Kaká Joins Anti-Pedophilia Campaign in Brazil: “Don’t Look Away”
AC Milan star Kaká has taken a strong public stance against child sexual abuse by joining the campaign “Don’t Look Away,” a global initiative aimed at combating pedophilia and the exploitation of minors.
The Brazilian playmaker is lending his image and voice to the cause, taking on an ambassadorial role to raise awareness—particularly in his home country, where the issue remains a critical concern. According to official statistics, between 250,000 and 500,000 minors are victims of prostitution in Brazil, a troubling figure that highlights the urgency of the campaign.
Kaká’s involvement is seen as a meaningful step in using his public platform for social advocacy. By participating in the campaign, he follows in the footsteps of fellow Brazilian footballers Neymar and Dani Alves, both of whom have previously supported Childhood Brasil, an organization dedicated to protecting children from sexual violence.
The “Don’t Look Away” initiative calls on the public not to ignore signs of abuse and exploitation, urging greater vigilance, responsibility, and action. Kaká’s endorsement is expected to significantly boost the campaign’s reach and impact, particularly among football fans and young people across Brazil and beyond.
While Kaká is best known for his achievements on the pitch—including winning the Ballon d’Or and the UEFA Champions League—his decision to support this cause adds a powerful dimension to his legacy, reflecting his commitment to making a difference off the field as well.
