The official Facebook page for the 2014 FIFA World Cup in Brazil has been established, as announced by FIFA earlier this week. Named “2014 FIFA World Cup Brazil,” the page has already amassed over a million fans. FIFA states that the page “covers preparations for the 2014 FIFA World Cup and will cover all the action during the competition.”
This move by FIFA indicates a continued effort to expand its presence on social media platforms. FIFA initially ventured into the realm of social media with its first steps on Twitter in 2010. The organization’s dedication to engaging with fans on platforms like Facebook reflects the evolving landscape of communication and promotion in the world of international football. FIFA had previously launched its first Facebook page during the last Confederations Cup, marking its commitment to connecting with fans through various digital channels.
